NewsRecently, the first SAIC Hongyan Marketing Skills Competition with the theme of "Sharpening the Sword and Winning the Terminal" has successfully concluded. The competition aims to temper the will and skills of the marketing team through intense competition, cultivate a marketing team with excellent style and the ability to fight hard, and play a more important role as a bridge and link for SAIC Hongyan in brand promotion, market breakthrough, and terminal sales.
Boost confidence and accumulate energy
The Marketing Skills Competition is not only a stage for SAIC Hongyan's sales elites to showcase their skills and talents, but also a rare opportunity for regional communication and mutual learning. It is also an important measure for SAIC Hongyan to boost the confidence of marketing personnel and accumulate energy for 2024.
The 2024 SAIC Hongyan First Marketing Skills Competition emphasizes the combination of theory and practice. The competition revolves around multiple stages such as "style display", "role simulation drill", "market breakthrough plan competition", "live car presentation", and "product promotion speech". Over a period of 2 days, 30 contestants left multiple exciting moments, showcasing the customer-centric and always striving for first place spirit of SAIC Hongyan sales personnel. Through this competition, not only have the professional skills of marketing personnel been improved, but also confidence and motivation have been injected into them, preparing them fully for the challenges of 2024.
In the end, after five rounds of intense competition, the champion, runner up, and season groups as well as the winning individuals were selected. They were awarded the title of Marketing Hero with their exciting and varied exercises, fully demonstrating their determination and courage to face future challenges and win.
Unity and Unity Turning Green
Faced with the rapidly changing industry development and competitive situation, SAIC Hongyan faces the new trend of huge changes in heavy-duty trucks, clarifies the development direction of "turning from new to green", and focuses on "transformation, consolidation, upgrading, and empowerment" to jointly seek development opportunities, unite efforts, and win the war in 2024.
Walk triumphantly, not far from the mountains and seas; Take advantage of the situation, not limited by the sun and moon. Faced with the challenges and opportunities of global changes in the automotive industry, as a leading commercial vehicle enterprise and a rapidly growing brand, SAIC Hongyan never forgets its original intention, always guided by user needs, and continuously improves the driving experience of cardholders in the process of creating value for users. Through this training and trial of SAIC Hongyan's marketing personnel, we firmly believe that in the face of future challenges, SAIC Hongyan can continue to forge ahead, use excellent products and high-quality services, and embark on its own brand development path.
